"In any case, let me assure you, my dear young lady, that there is absolutely no comparison between the pleasure that I might take in eating ham and the pleasure I anticipate in raping and murdering you."
Ted Bundy, a man who raped and murdered many innocent women, is quoted from in the book: Ethics: Discovering Right and Wrong by Pojman.
When people do wrong acts, they look for any way out that will justify what they are doing. "Everyone else is doing it," "No one is perfect," "It doesn't hurt that much," "Why not steal five dollars, they'll never know the difference," etc. I thought Ted Bundy's was especially interesting. It is also telling against the ethical theory called Subjectivism. Ethical subjectivism states that morality is a matter of taste like preferring vanilla ice cream to chocolate. If someone is against rape, it's simply a matter of taste and nothing more. If someone is for killing the Jews, it's no different from preferring ketchup on your hot dog.
I think this view is very wrong. One big reason is the absurd results that come of it. We don't punish people for matters of taste. We would never say, "I like vanilla ice cream, you don't like vanilla? Well then you should be in prison." However, there are certain wrong acts that we do and should punish people for.
It also makes it impossible to criticize others for their moral views. I would never write a paper arguing why someone should prefer vanilla ice cream over chocolate or why they should enjoy mustard over ketchup on their hot dog. It would make no sense to attempt to change someone's preferences in these areas. However, it does make sense and there is good reason to attempt to justify your moral views and to show how other ones are unjustified.
In other words, if someone says to you, "I like coffee with no sugar," they don't have to give arguments and evidence for why. The simple fact that they like it is enough. However, if someone says, "I like killing 7 year olds on the weekends," then they must give evidence and argument to back it up (and so would the person who says they don't like killing 7 year olds on the weekends).
Alright enough of that. Now for some Ted Bundy.
"Then I learned that all moral judgments are 'value judgments,' that all value judgments are subjective, and that none can be proved to be either 'right' or 'wrong.' I even read somewhere that the Chief Justice of the United States had written that the American Constitution expressed nothing more than collective value judgments. Believe it or not, I figured out for myself--what apparently the Chief Justice couldn't figure out for himself--that if the rationality of one value judgment was zero, multiplying it by millions would not make it one whit more rational. Nor is there any 'reason' to obey the law for anyone, like myself, who has the boldness and daring--the strength of character--to throw off its shackles...I discovered that to become truly free, truly unfettered, I had to become truly uninhibited. And I quickly discovered that the greatest obstacle to my freedom, the greatest block and limitation to it, consists in the insupportable 'value judgment' that I was bound to respect the rights of others. I asked myself, who were these 'others?' Other human beings, with human rights? Why is it more wrong to kill a human animal than any other animal, a pig or a sheep or a steer? Is your life more than a hog's life to a hog? Why should I be willing to sacrifice my pleasure more for the one than for the other? Surely, you would not, in this age of scientific enlightenment, declare that God or nature has marked some pleasures as 'moral' or 'good' and others as 'immoral' or 'bad'? In any case, let me assure you, my dear young lady, that there is absolutely no comparison between the pleasure that I might take in eating ham and the pleasure I anticipate in raping and murdering you. That is the honest conclusion to which my education has led me--after the most conscientious examination of my spontaneous and inhibited self."--Ted Bundy, Quoted from Ethics: Discovering Right and Wrong, 5th edition, p.30
As a sidenote, I am also reminded of the statement of Frank T. J. Mackey (played by Tom Cruise) from the movie Magnolia. He is a motivational speaker in a sense but he motivates guys to (in his words) "tame the cunt." He teaches men how to get women to be all over them and to get them in bed. He justifies this by saying the following:
"I will not apologize for what I want. I will not apologize for what I need. I will not apologize for who I am."
I hope I have made it clear by now that there are some cases where one should apologize for who they are. I hope I have made it clear that ethical subjectivism is a bad position. I hope I have made it clear how important it is to be a good person and to study the subject of ethics so that you too will not fall into the trap of living a lie like Ted Bundy did.